The BMW Group starts the New Year strong with a marked increase in sales. A total of 82,120 vehicles were under the BMW, MINI and Rolls-Royce brands in the month of January 2010, compared to 70,149 units the previous year. This amounted to an increase of 16.6% in the group’s total sales.
Moreover, all three brands made substantial gains, reports Ian Robertson, member of the Board of Management of BMW AG. He also said that this surge had led the BMW Group to target higher goals for the rest of the year, intending to sell more than 1.3 million vehicles. They are looking to the new BMW 5 Series and the MINI Countryman to lead the charge in their respective segments.
Sales of automobiles under the BMW brand increased by 15.9% to a total of 69,852, compared to 60,262 the previous year, for the particular month of January. All of the brand’s major series enjoyed an increase, led by the BMW Z4 reporting a 278.5% increase, a total of 1,552 deliveries over 410 the previous year. The BMW 7 Series also impressed, increasing by 89.8%, with 4,742 deliveries versus 2,498 the previous year. The BMW X5 and X6 series has a combined total of 10,565 deliveries over 9,665 the previous year. These three model series continue as market leaders worldwide in their particular segments.
This January, the delivery volumes for models from the BMW 3 Series rose by 7.1%, reaching a total of 22,501, compared to 21,001 in the same month last year. This model series has been the backbone of BMW sales, consistently enjoying the largest sales volume.
On top of the anticipated demand for its successor launching in March, the BMW 5 Series Sedan also enjoyed an increase in deliveries, with 9,314 purchases this January, over 8,880 last year.
The BMW range expanded late last year with the BMW 5 Series Gran Turismo and the BMW X1. At least 4,093 units for the BMW X1 and 933 units for the BMW 5 Series Gran Turismo have already been delivered in January, despite both models not being available in major markets yet.
Other brands in the BMW group also enjoyed a great start to the year. The MINI brand sold 12,181 vehicles, versus 10,120 last year, amounting to a 20.4% increase in sales. Rolls-Royce, on the other hand, delivered 87 automobiles in the month of January, up by 135.1% over last year, a very remarkable figure for the luxury car segment. Definite orders for its new model, the Ghost, will last until mid-year.
This successful start to the new year is also shared by the Motorcycle Segment. BMW Motorrad reported a 2.2% increase in January deliveries, 3,814 units over 3,731 last year.
For the month of January, the entire BMW Group enjoyed increased retail volumes across all continents, proving the effectiveness of its marketing and designs in multiple markets and vehicle segments.
