In the world of product design, the red dot award has come to be one of the most important and coveted accolades. It has become synonymous with the highest levels of innovation and quality for products in different industries.
Last July 5th, the ceremonies were held in the Essen Aalto Theater, and the BMW Group won six prizes this year, yet again confirming the brand’s expertise and leadership in design.
Headlining the brand’s victories is the new Rolls-Royce Ghost, bringing home one of the three special “red dot: best of the best” awards in the Automobiles, Transports and Caravans category. This iconic masterpiece successfully blends the brand’s classic values and styling with the new design ideals of the 21st century. Its unique and unmistakable profile highlights the fact that it is the most powerful Rolls Royce ever built.
Another victory for design goes to the BMW 5 Series Sedan. It garnered a red dot award by virtue of its charismatic and elegant exterior, reflecting the supreme comfort of its interiors and the excellent drive quality of its engine. It truly is the realized vision of a powerful luxury sedan, as per the design team at BMW.
The BMW X1, with is striking profile and distinct features, was likewise recognized with a red dot award in 2010. It brings the trademark sporty drive, efficient engine and modern flair of BMW to the premium compact car segment. The long and flowing lines of the X1 captured a sense of seamless elegance that put it above the competition.
In the motorcycle division, BMW also received a red dot award for its BMW F 800 R. This medium-category motorbike took a cue from the designs of much larger 4-cylinder machines (such as the K 1300 R) and brought a new look and feel to the segment. The BMW Motorrad, which is in charge of the design and development of its motorcycles, has long been a much-recognized and multi-awarded competitor in the segment.
Two honorable mentions were also garnered by BMW that night. These were for the BMW S 1000 RR motorbike and the BMW 5 Series Gran Turismo. The BMW S 100 RR is supersports bike characterized by an innovative look. It involves a low front section and high rear, as well as asymmetrical design cues. The BMW 5 Series Gran Turismo, on the other hand, successfully combines the features and concepts of a sedan, sports activity vehicle, and Gran Turismo model. This gives superior comfort and versatility, in addition to the brand’s renowned driving performance.
BMW continues to inspire with unique designs and superior quality. This ubiquitous design philosophy runs across all brands and models. As such, they have been recognized many times as leaders in automobile and motorcycle design, with such prestigious accolades such as the red dot award.
