The BMW Dealer of the Year award is the most coveted accolade amongst its widespread dealer network. The award is in recognition of outstanding customer service, professionalism and all-around performance throughout the year.
BMW Group Australia hosted the night for the BMW Dealer of the Year awards. For 2009, Motorline BMW and Jeff Tracy BMW have been declared as its exclusive winners.
Motorline BMW has been a Metropolitan Dealer of the Year awardee for two of the past three years, having won the trophy also in 2007. The dealership is located in South East Queensland, with a facility spanning three separate buildings. Established over 12 years ago, they have grown to be one of the most impressive dealerships, having a BMW-accredited body show and fully-licensed bistro of their own.
Craig Rose, the Dealer Prinicpal of Motorline BMW, was thrilled to receive the second award for his dealership, and thanked the entire team of BMW. He added that, since establishing Motorline BMW 12 years ago, they have constantly worked to provide a “special buying experience.” He said that this was done through the special events hosted by his dealership, and by following up with customers in every department. Receiving the award, according to him, was proof that the dealership is in line with its promise.
Receiving its fifth BMW Rural Dealer of the Year award was Jeff Tracy BMW. This dealership, located in Shepparton Victoria, has been acknowledged as the nation’s best rural dealer for many years.
Jeff Tracy, its Dealer Principal, is head of this family-owned and run business which has run successfully for the past 14 years. He said that he and his team hold the award in the highest regard. He also mentioned being excited about the new BMW products coming out this year.
For six years now, BMW remains as Australia’s best-selling luxury vehicle brand. It remains as the brand more Australians choose for their premium motoring needs. It again garnered more than 17,000 passenger/SUV registrations. No other premium manufacturer can make this claim.
Over the past 30 years, since its entry into the Australian vehicular market, BMW has outsold other competing manufacturers by a ratio of 21 to one. This establishes it as the leading brand for luxury vehicles.
Stavros Yallouridis, Managing Director of BMW Group Australia, said that customer satisfaction, with regards to their first-class motoring needs and requirements, is the cornerstone of the BMW Trophy philosophy. Inspired by this philosophy, its dealers continue to enjoy unparalleled success in the market.
